KB Main Page and Article Page URL

URL (page address, page link) is a unique address (location) of a webpage on the Internet, for example:

Slug is the part of a URL which identifies a single page within a website using human-readable keywords:

Article full addres

  • Slugs are typically generated automatically by WordPress from a page title but can also be entered or altered manually.
  • When WordPress generates a slug it may optimize it for brevity and easy consumption by search engines. For example, a slug for title “This, That & the Other!” will be “this-that-the-other”. Long page titles may also be truncated to keep the final URL to a reasonable length.
  • Slugs are generally entirely lowercase with words separated by dashes, for example


Permalink is a name for a permanent link (URL) that points to a specific webpage, post, archive, or any other page on a website. It is called permanent because this link should not change even if the underlying page  ID in the database changes.

“Pretty” Permalinks

Pretty permalinks are permanent links that are easy to read and understand and are good for Search Engine Optimization (SEO). For example, in the URL the “add-ons” represents easy-to-read part of the link.


Knowledge base home, articles, categories and tags will each have a unique URL (address) for your visitors to access and for search engines like Google to index.

1) Knowledge Base (KB) Home Page

KB Home URL is equal to the URL of the page that contains KB shortcode


2) KB Article

See Changing Permalinks, URLs, and Slugs article about where to change the URL.

Knowledge base article has its URL address composed of the following:

URL and Slug

The initial KB Articles Base Slug is set to “knowledge-base” .


3) KB Categories

Knowledge base category has its URL address composed of:

KB Category Slug

WARNING: Please consult with your technical or SEO team before making slug changes.

Once you set page slugs and after you publish your knowledge base articles, all URLs will become visible and indexed by users, other websites, and search engines like Google. You do not want to change these slugs often, as it could affect both your users and your search engine ranking.

If you do need to change slugs then you need to ensure that old slugs are redirected accordingly so that your users and search engines can find them. Typically WordPress does it for you by redirecting old slugs to the new ones.

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